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Finding the Right Customer

Finding the Right Customer

You know, there’s a reason why there are 8 billion people on this planet we call Earth. Before you leave here, you may not have met more than 10% of these individuals. 

Despite the potential of reaching millions or even billions of people as a business owner, not everyone within that number will necessarily become your customer. It’s a fact that most business owners need to accept. 

There could be various reasons why someone may not choose a product or service. They may prefer a competitor’s offering, be unaware of the product, have no use for it, or simply not want it without any specific reason. 

During a bus trip from Accra to Kumasi, I encountered an elderly gentleman who stood up and began to share the Gospel. His words piqued my interest, and he kindly blessed me with the word of God. 

I could sense that not everyone was pleased with him based on their body language. Unexpectedly, he shifted the conversation to promote a healing balm and tonic that he claimed could cure various ailments such as stroke, high blood pressure, cancer, back pain, headaches, stomach ulcers, asthma, and even COVID-19. Talk about being current with the times!

Upon hearing that he had discovered the cure for all diseases, I was initially sceptical and thought to myself that it would be impossible to sell here. However, to my surprise, before he even finished his presentation, two women had already purchased it. 

He managed to sell his products to around 10 people, and it was noticeable that they were packaged in his living room. This experience taught me that not everyone will be interested in purchasing your product for various reasons, so it’s important not to stress out when sales don’t meet your expectations. 

It’s possible that you’re targeting the wrong audience. The elderly man was well aware of his audience and utilised specific diseases as keywords to draw in customers. 

It’s worth noting that these diseases are mostly chronic and difficult to treat, meaning that those afflicted are likely seeking a solution and may be in a state of desperation.

It’s possible that someone on the bus knows someone who is affected by one of these illnesses. The old man used appropriate keywords to attract their intended audience and acquire customers. Don’t ask me if his products work because, apart from his numerous anonymous testimonies, there is no way to tell.

I was watching a master salesman at work.

Finding Your Ideal Customer

Just like the old man, you can also use the internet to find your ideal customer through the power of keywords. Thousands of people search for what you sell online. Don’t believe me? Put your product or service in the comments below, and I will show you the average search volume for that keyword. 

Are you struggling to attract customers to your business? It can be frustrating when your marketing efforts don’t seem to be yielding any results. 

One possible explanation is that you’re targeting the wrong audience. By focusing on customers who are actively searching for your products or services, you may be able to increase your profits and grow your business. 

There are plenty ways to improve your marketing strategy and reach the right audience.

Many businesses have informed me that they have posted on their WhatsApp status but have not received any results.

Like duh! Your WhatsApp status is full of family and friends, a demographic that you should never rely on to grow your business. 

Apply Search Engine Optimisation to your business and you can enjoy a conversion rate of about 30%. This video should help you get started in SEO for your business



Remember to leave your product or service below. I’ll do my best to get you the average monthly searches for your main keywords.


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