Getting the most of Google Business Profile (Google My Business)
In this digital world, establishing a sense of online marketing is crucial for the success and growth of every business and also to stay ahead of the competition. Aside from the various online platforms like social media, Google Business Profile (GBP), which was formerly known as Google My Business, stands out to be a very powerful platform and a significant tool that can boost your business’s visibility to attract new customers and also help maintain existing customers. It’s also free. In my opinion, this is a must have for a business especially for businesses that sell products or offer local services. Let’s delve into the world of GBP and see how it can provide you with valuable insights on how to use this platform to improve your business.
What is Google Business Profile?
GBP is an online platform offered by Google that enables businesses to manage their online presence and enhance their visibility on various Google platforms, including Google Search, Google Maps and so on. It serves as a central hub where businesses can update and display essential information, making it easier for new customers and potential customers to find their products or services and engage with them. With GBP, businesses can provide vital details such as their business name, address, phone number, website, hours of operation, and a brief description of their products or services. Also, they can add pictures and videos to showcase their offerings, as well as receive and respond to customer reviews, issues and inquiries. The primary goal of GBP is to help local businesses gain visibility in local search results and map listings when clients search for products or services related to their business.
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How Does Google Business Profile Work?
When users search for businesses or services (eg.“restaurants near Spintex or “plumbers near me “), related to your industry on Google, they are often presented with a local map pack, also known as the “Google 3-Pack.” This pack displays three prominent business listings accompanied by a map. GBP enables your business to appear in this local map pack and provides users with essential information about your business, increasing the likelihood of them choosing your business.
Why is Google Business Profile Necessary for Your Business?
Enhanced Visibility and Local SEO:
When potential customers search for products or services in their local area, Google often displays a “Local Pack” at the top of the search results page. This pack showcases local businesses related to the search query, complete with a map, reviews, contact information, and other relevant details. By creating and optimizing your GBP listing, you increase the chances of appearing in this highly visible and coveted space, thereby attracting more customers to your business.
GBP provides an array of features and benefits at no cost. It serves as a powerful marketing tool that can help small and local businesses compete effectively in the digital arena without a significant investment. By leveraging GBP’s features, you can drive traffic, increase brand awareness, and attract more customers without breaking the bank. First impressions count so if you are not too good with designing, you can get professionals to help you with branding
Accurate and up-to-date Business Information:
Have you ever looked up a business online, found their website and tried calling their number only to be told that the number does not exist? It can be very frustrating. I normally have this experience with Government agencies but it’s always a good thing to be easily reachable as a business. GBP ensures that accurate and up-to-date information about your business is displayed prominently in search results. This includes your business name, address, phone number, website, operating hours, and even customer reviews. Consistency and accuracy in this information build trust with your audience
Customer Reviews and Ratings:
Positive customer reviews and ratings are crucial for building a reputable business. GBP allows customers to leave reviews and ratings, which can significantly impact your business’s credibility and influence potential customers. Responding promptly and professionally to reviews, whether positive or negative, demonstrates your commitment to customer satisfaction. So make sure you treat your customers well and always ask for a review from them. Studies show that customers always check reviews before making any purchase decisions.
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Gain Valuable Insights:
GBP provides valuable analytics and insights about how customers find and interact with your business online. These insights offer valuable data on search queries, customer actions, and even popular times when customers engage with your listing. By understanding these metrics, you can make informed decisions, refine your marketing strategies, and drive meaningful growth for your business.
Google Posts and Offers:
Did you know that you can post on GBP? Yes, just like the way you post on social media. GBP offers a feature called Google Posts, allowing you to share updates, promotions, events, and other relevant content directly on your listing. These posts appear alongside your business information in search results, driving engagement and generating interest among potential customers.
Harnessing the power of GBP can transform your business’s online marketing presence and contribute to its growth and success. Take this opportunity to claim and optimise your listing, engage with customers through reviews and posts, and utilise the valuable insights provided. By doing so, you can boost your business’s visibility, maintain existing customers, attract new customers, and stay ahead of the competition. Have you used GBP for your business? What has been the result so far? I would like to know your experience.