How to take advantage of the last Quarter
As business owners, marketers, and sales managers, we know that the final quarter of the year, or Q4, can be a make-or-break period for our companies. It’s a time when we either run out of steam and see a dip in sales, or we give it one final push to close the year with a resounding success. If you’re aiming for the latter and want to finish the year with a bang, then this article is for you.
Start Planning Early: Be the Early Bird
We’ve all heard the saying, “The early bird catches the worm.” Well, in the business world, the early planner catches the sales. Start your preparations early in the year for the October, November, and December months.
This is particularly crucial if you’re selling high-value products or services like real estate. Many executives receive their dividends during this time, making it a prime opportunity to reach out to potential clients.
Give Them What They Want: Understand Your Market
To give your audience what they want, you first need to understand their needs. Conducting simple keyword research can provide valuable insights into search volumes within your target market.
For instance, if you’re in the business of selling cakes, you might discover that there are approximately 3.6K searches for the term “birthday cake” in your country.
This information reveals a market actively seeking information or ready to make a purchase.
Armed with this insight, you can create SEO-driven content and run targeted ads to attract new customers. This strategy can significantly boost your chances of ending the year on a high note.
Prepare for Rain: Catch Leads Like Collecting Rainwater
Just as my family positions gallons under the roof to catch rainwater when it’s about to rain, your website can serve as a powerful tool to collect valuable leads. Ensure that your website features compelling call-to-action buttons and is optimized to gather leads effectively.
Since many people are on holiday in December, there will be a surge in online activity. Make the most of this by having a well-prepared online presence to capture potential customers’ attention and contact information.
In conclusion, don’t let the last quarter of the year catch you off guard. Start your preparations early, understand your market’s needs, and optimize your online presence to make the most of this critical period. By following these tips, you can set your business up for a strong finish and truly end the year with a bang.
Feel free to share these insights with fellow business owners, and if you’d like, let me know your main keyword for your product or service. We’ll provide you with a basic keyword research report to help you get started on your journey to year-end success.
