Simple SEO Strategies for Business Websites
Websites play a crucial role in attracting a potential monthly audience ranging from 2,000 to 250,000+ visitors to a business. It is worthwhile to invest time and resources in optimizing websites to ensure a steady and potentially increased flow of visitors.
One major method to optimize the flow of traffic to your website is SEO (Search Engine Optimization), and today, we will touch on 12 simple SEO strategies you can implement to enhance your website’s traffic.
While we are at it, I have used these strategies and more to attract free and consistent traffic to countless businesses and brands, Get in touch to discuss how SEO can benefit your business.
Simple SEO Strategies
- Keyword research
- Monitor the SERPs and your competition
- Avoid keyword stuffing and cannibalization
- Build links
- Create quality content
- Encourage reviews and respond to comments
- Make your content shareable
- Improve your UX
- Optimize on-page elements [titles, meta descriptions, headers, alt texts]
- Adding schema markup
- Measure results
- Find and fix SEO faults
1. Keyword Research
The foundation of any successful SEO strategy lies in comprehensive keyword research. Think of it as a way for you to find all the possible queries your prospective visitors would search for to find you online. Successfully matching the keywords of your prospective visitors is the first step towards driving targeted traffic to your website.
Identify and target relevant keywords that align with your business by utilizing tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-performing keywords that can drive organic traffic.
You can also find relevant keywords by looking through the “people also ask” section on the Google search result page. If you would like a free initial keyword research for your business then feel free to get in touch here.
2. Monitor the SERP and Your Competition
Keep a close eye on the Search Engine Results Page (SERP) for your target keywords before even deciding on the keywords to use on your site. This helps you match the searcher intent for the keyword that you’re trying to rank for, and also because Google is better at telling searcher intent than you can.
Google focuses on presenting searchers with relevant results whenever they search for a query. This means that you’ll not be ranked if your content does not match the searcher’s intent. Analyze your top competitor’s websites to understand the strategies they are adopting and identify the gaps and opportunities to refine your own approach and gain a competitive edge.
3. Avoid Keyword Stuffing, Hence Cannibalization
While incorporating keywords is crucial, stuffing them unnaturally into your content is a bad idea. It leads to what we call Keyword Cannibalization. Keyword cannibalization occurs when multiple pages target the same keyword, forcing Google to decide which pages are best for the target keyword, and you do not want Google to make those decisions for you.
John Mueller, the search advocate for Google has said, “We just rank the content as we get. If you have a bunch of pages with the same content, it’s going to compete with each other, kinda like a bunch of kids wanting to be first in line, and ultimately someone else slips in ahead of them. Personally, I prefer stronger pages over lots of weaker ones – don’t water your site’s value down.” Ensure a strategic distribution of keywords to maintain the clarity of your content.
4. Build Links
One other major key to ranking highly, if not the most important, is link building. Search engines would rank websites they deem authoritative above low-authority sites on the search results page.
You must be thinking, How can I have an authoritative website? That’s where link-building comes in. When you create quality content on your site, other sites cannot help but reference your content.
This tells the search engines that you’re a good disseminator of information and that you have authoritative language in your field; hence, your site’s authority increases. One more thing: it’s better to have authoritative sites link to your content than low-quality ones.
Focus on natural link-building strategies, such as guest posting, creating shareable content, and engaging with influencers, to help you grow in your authority. It does a great deal to your website’s reputation and visibility in search engine rankings.
5. Create quality content
Quality content remains the cornerstone of SEO. Develop informative, engaging, and relevant content that addresses the needs and interests of your target audience, and you’ll see them flow into your website like clockwork. This is not rocket science.
Quality content makes other sites link to you, thus increasing your authority; visitors will be evergreen as they’ll come back again for more content; the search engine will identify you as highly relevant and make you rank higher; what more could you want?
Regularly update your website with fresh content to maintain relevance and attract search engine attention.
6. Encourage reviews and respond to comments.
Positive reviews and active engagement with your audience signal credibility to search engines and can improve your website’s visibility in search results.
Additionally, engaging with your audience shows that you value their opinions and feedback, which can help build trust and loyalty among your visitors.
By consistently updating your website with quality content and actively engaging with your audience, you can establish yourself as a reputable source in your industry and attract even more organic traffic to your site.
This not only enhances your online reputation but also contributes to SEO. One other thing to note is that you can also get content ideas from your audiences and provide what they want to see on your site.
7. Make your content shareable.
Encourage social sharing by including social media buttons on top of your content or right below it where they can be visible to your audience, and create content that resonates with them. Shared content not only increases visibility but can also contribute to improved search engine rankings.
And don’t forget what we spoke of concerning the link-building strategy. Include a call to action within your content that encourages people to share your content with their networks.
8. Improve Your UX
A visitor’s opinion of your website is largely influenced by its user experience (UX), which is also a major ranking factor for search engines. Ensure your website is user-friendly, with easy navigation, has quick loading times, and is mobile responsive. A positive UX not only attracts visitors but also boosts your SEO.
9. Optimize On-Page Elements (Titles, Meta Descriptions, Headers, Alt Texts)
Optimize on-page elements by crafting compelling titles, meta descriptions, headers, and alt texts for images. These elements provide context to search engines and improve the likelihood of your pages appearing in relevant search results.
Additionally, optimizing these on-page elements can also enhance the overall user experience by providing clear and concise information about your content. This can help users quickly understand what your page is about and determine if it meets their needs, leading to higher engagement and potentially increased conversions.
10. Adding Schema Markup
Implementing schema markup enhances the rich snippets displayed in search results, providing additional information to users and search engines.
In simple words, schema markup is a way of making Google better understand your website. This can include details such as ratings, reviews, prices, and other relevant data that can make your listing stand out and attract more clicks.
Schema markup also helps search engines better understand the context and meaning of your content, which can improve the accuracy of search results and increase visibility for your website. This can lead to increased click-through rates and improved SEO visibility.
11. Measure Results
Regularly monitor and analyze the performance of your SEO efforts using tools like Google Analytics. This will allow you to track important metrics such as organic traffic, keyword rankings, and user engagement on your website.
By regularly measuring and analyzing these results, you can identify areas for improvement and make data-driven decisions to optimize your SEO strategy.
Additionally, monitoring your SEO performance can help you stay updated with any changes in search engine algorithms and adapt your tactics accordingly to maintain or improve your website’s visibility in search results. Track key metrics such as organic traffic, bounce rates, and conversion rates to assess the impact of your strategies and make informed adjustments.
12. Find and fix SEO faults
Conduct regular auditsto identify and rectify SEO issues. Regular audits can help you uncover any technical or content-related SEO faults that may be affecting your website’s performance. By addressing these issues promptly, you can ensure that your website is optimized for search engines and provides a better user experience for your visitors.
Additionally, staying proactive in identifying and fixing SEO faults can help you stay ahead of your competitors and maintain a strong online presence.
Check for broken links, duplicate content, and other technical issues that may hinder your website’s performance with tools like SEMRush, Moz, Ahrefs, etc.
Implementing these 12 simple SEO strategies can significantly enhance the visibility and performance of your business website. They would be a lot of work too, since you have to keep one eye on your results and the other on your competitors.
It’s advisable to get an SEO expert to help you while you focus on running your business. Since we’re on that topic, Kekeli Buckner Agency is the perfect agency to help build your online presence for us.
Give Us a Call Today to discuss how we can help your business. Remember, 200,000 people a month can do a great deal for you as a business owner. Call 233 54 142 5118 and let’s get talking. Don’t forget to claim your free initial site audit by filling out the form on our page
